PR 2.0

PR 2.0 is the next generation of traditional PR (focused on press and public opinions). PR in the area of WEB 2.0 is connected with global access to the internet, digitalization and the development of modern, information-based societies.

Today's internet is a platform for exchanging information. Opinion polls show that for internet users the most important things are the opinions and views of other internet users.

WEB 2.0:
  blogs
  podcasts
  RSS
  wikipedia
  Online societies
  Social Media Relations

Simple posts, blogs and videocasts are a source of information for millions of internet users. Creators of such content, as well as active forum users, become opinion leaders on the internet. These people are one of the main targets of PR 2.0.

Some PR 2.0 activities offered by Practions:
  reputation monitoring and dealing with crises
  review of opinions and commentaries
  projects and campaigns: blogs, videocasts and audiocasts
  wiki
  participation in online societies
  building and realisation of PR 2.0 campaigns (focused on media and online journalists)